Where is this position located?
Kind regards, Nicola

On Wed, Dec 14, 2011 at 1:45 PM, Living the Path Q&A Center <
community@pathoftheblueeye.com> wrote:

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> Question/Post Author: fjohnmar
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> Question/Post Text:
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> If you are interested in this opportunity, please reply directly to this
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> *Ignite Health: Associate Digital Analyst*
>
> Job Responsibilities:
>
> Analytics & Measurement:
>
> -Creates measurement plans in coordination with business stakeholders to
> identify key performance indicators that align with business objectives
> -Collaborates with the Technology group to implement tracking and
> measurement for various analytics tools (Google Analytics, Omniture, etc.)
>
> Research & Strategic Thinking:
>
> -Analyzes multiple digital channels (website, email, social, display,
> mobile, etc.) to form actionable insights and recommendations that align
> with business objectives
> -Creates secondary research approaches to identify digital trends and
> consumer habits and practices (Forrester, Manhattan, comScore, eMarketer,
> etc.)
>
> Thought Leadership:
>
> -Leads thinking for measurement standards and approaches to determine
> campaign attribution and digital ROI
> -Demonstrates strong thought leadership with respect to emerging
> measurement and analytics technologies, best practices and vendor
> relationships
> -Provides thought leadership to clients and internal teams on industry
> trends and new developments
>
> People & Project Management:
>
> -Proactively trains and teaches Associate Analysts at the individual or
> group level to elevate work quality and professional development
> -Manages multiple projects across channels, brands and analysts within
> deadlines, budget and quality standards
> -Leads client presentations for report findings and recommendations
>
> Qualifications:
>
> Years of Experience & Education: A minimum of 2-4 years within the Market
> Research or Digital Marketing industry (preference to CPG, consulting, or
> related industry experience)
>
> Bachelors or advanced degree in marketing, market research, or other
> analytical field
>
> Skills & Tools: Experience with web analytics tools (Omniture Site
> Catalyst, Google Analytics, comScore, etc.) and knowledge of quantitative
> and qualitative market research techniques and tools (surveys, A/B or
> multivariate testing, focus group research, etc.)
>
> Familiarity with data mining software such as SPSS preferred, but not
> required
>
> Expertise with Excel and PowerPoint
>
> Strong ability to mentor and/or manage members of the Engagement team
>
> Exceptional written, oral, and presentation communication skills
>
>
>
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