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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Social Media & Digital Marketing

Call for Particpants: WikiMedia 2012

This looks really intersting. Anyone with a focus on health and wellness should consider applying/attending given Wikipedia's importance in health/wellness information consumption. See below.

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Wikimania 2012, the annual international Wiki (Wikipedia) conference, is taking place July 12-15, 2012 in Washington, DC.

Internship Opportunity: Develop Cutting-Edge Technology with the Harmony Institute / NYC

This looks very interesting.  Please feel free to apply or pass this on to someone you know.

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Internship Description

The Harmony Institute has a paid technology internship position for Spring 2012. The Institute seeks a technology intern to work in: data research and visualization, web and software development, and interaction design. The position requires a commitment of 2 days per week from January – May 2012.

Qualified applicants should have solid coding, technical architecture, and technology research experience.

Duties include:

Is a New Study the Final Word on Drug Side Effect Content in Social Media or Does it Spark More Questions?

A few months ago Visible Technologies, a social media analytics firm, released a study examining the prevalence of drug side effect or adverse event conversations in social media content.  This research is important because many pharmaceutical companies have cited fears of adverse events as a major reason for not engaging more aggressively in social media marketing.

Limited Time Offer: Get Your Writing Questions Answered by a Master

Writing master and evangelist for clear health communications Meredith Gould has a mantra: "kill your copy pets." 

What? 

Yes, she advocates killing copy pets, those words and sentences we believe are clever and witty, but rarely make for excellent prose.

Advanced Marketing & Measurement Techniques: What Else Should We Cover?

We're excited to announce the launch of a new resource we're developing focusing on advanced marketing and measurement techniques such as cross-channel marketing.  We've also included our very popular article on transmedia storytellling in this new series.)  We think this new series is going to be well-received by the health marketing communications community.  We've got several articles in the series planned and developed, but we'd love to hear your ideas for wh

Given that Facebook lags behind specialized health social networks like TuDiabetes and MedHelp, should health marketers focus less on Facebook and more on health social networks where sharing is more the norm?

A few weeks ago we released an infographic titled, "What You Need To Know: Facebook, Prvacy and Health", which was supported by a 30+ page report we published, "Just Between Us: Facebook, Privacy and Health".

Social Media ROI, Cause Marketing & Pepsi Refresh: Are We Asking the Right Questions?

Today an article in the marketing publication Media Post appeared focusing on the "Pepsi Refresh" effort.  Briefly, Pepsi Refresh is a project launched by Pepsi to provide financial support for a range of charitable initiatives.  To date, Pepsi considers the effort a success, telling the Wall Street Journal that the cause marketing project has raised awareness of and

Does Digital Marketing Communications Help or Harm Public Health and Patient Privacy?

After years of holding back, the health industry has thoroughly embraced digital communications, mobile and social media.  Much of this activity has been fueled by the rise of the "empowered e-patient," individuals who are using the Web and (in smaller numbers) mobile to research, consume and share health information.  Currently, many in the U.S., Canada and Europe are using the Web for health purposes.

Social Media Content Creators Are Becoming an Endangered Species. What Does This Mean for Health Communicators?

Late last month, Forrester released data indicating that the numbers of social media content creators was declining.  Specifically, the percentage of people writing blogs, creating videos or producing music is dropping.

Value of pharma patient-centric communities outside the U.S.

Dear all,

Outside the U.S. and a few countries, DTC advertising of prescription-only medicines is strictly prohibited. Pharma companies are therefore limited to disease awareness campaign. The buzz is all around social media but what type of outake and outcomes can pharma companies realistically expect in patient-centric communities? I am usually hearing the following:

- Disease awareness: hoping more people will get diagnosed => more patients => more products sold