Jane: 

After doing some digging, I was able to find a few links that you might find helpful re: rural hospitals, social media and marketing.  All of these articles are on the NewsHub: 

-http://newshub.pathoftheblueeye.com/duncan-banner-duncan-regional-enters-social-media-world

-http://newshub.pathoftheblueeye.com/social-hospital-why-arent-more-hospitals-using-social-media

-http://newshub.pathoftheblueeye.com/chosing-right-social-network-your-hospital-online-marketing-plan-hospital-online-marketing-education

I hope this helps!  Let me know if I can be of any more assistance.

Fard

Jane:

Great find re: the AVID Design post.  I added that one to the NewsHub a few days ago here: http://newshub.pathoftheblueeye.com/five-ways-measure-roi-healthcare-social-media-avid-design-blog.  If you are looking for other articles on social media ROI, please see this search I set up for you here: http://newshub.pathoftheblueeye.com/search/node/ROI+of+social+media. Feel free to explore the measurement/analytics tag for more info here: http://newshub.pathoftheblueeye.com/category/additional-marketing-communications-topics/measurement-analytics.

Also, if you like the AVID Design post, please feel free to "vote it up" by clicking the + tag under the number area of the article.  Finally, if you come across great articles in the future, please feel free to add it to the NewsHub.  To learn how, please go here: http://newshub.pathoftheblueeye.com/about.

Thanks!

Fard

Jane:

Thanks for your question.  I have some resources that I've seen in my Internet travels that you might find useful.  When I get back to the office after the holiday, I'll compile some and add another answer to your question with them. 

In addition, I'll send an alert to the community re: your question so that you get different perspectives on this issue.  One member Kelley Connors might be able to help as well.

Best,

Fard