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Are *Regular* Patients Being Left Out of the Conversation Re: the FDA & Pharma Social Media Marketing?
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Last month, the U.S. Food and Drug Administration held a widely publicized public hearing focusing on the promotion of drugs and devices via social media.  

Can active patient social media users accurately represent the views of "real patients," or is their perspective skewed? On the other hand, are these individuals the most qualified to speak to these issues, as they are active consumers and developers of social media content? 

 

 

The Patient's Voice

By Abeeliever on Tuesday, December 15, 2009

The only way to get a fair perspective of patients' views is to go directly to the source. Is it skewed to survey only the patients who are active in social media? Perhaps slightly, but those patients who are active in social media are THE VOICE for the masses in many ways.

Most often, those who engage in social media, as health activists, health advocates and patient rights advocates are consumers themselves and have a reliable base of involvement with other consumers and patients. It is of the utmost importance though, to quantify what role and experience the social media contact plays in the field.

I do believe, from my personal experience, that the majority of those speaking out as activists have a good sense of the patient's voice. Typically, as activists, we are active in communities where patients express their concerns, fears, complaints and challenges. Often we are involved in these communities as not only a faciliator/contributor of some kind but also as a patient/consumer. It is my belief that being in the shoes of the patient is what creates passionate and well-informed activists, both online and off. As a developer of social media content, and also as a patient, it is important to note that I am not affiliated with any brand or company trying to promote their product. This is what gives me the foundation for being a fair representative of "the patient".

It is my opinion that giving voices such as mine the opportunity to share opinions and insights is of vital importance to shedding light on the patient's perspective.

 

Great Conversation Going on at @jonmrich's blog

By fjohnmar on Thursday, December 17, 2009

Alex: 

Thanks again for your response to this issue.  There's a great conversation going on at Jonathan Richman's blog focusing on this issue.  You can read it here.