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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Advanced Marketing & Measurement Techniques: What Else Should We Cover?
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We're excited to announce the launch of a new resource we're developing focusing on advanced marketing and measurement techniques such as cross-channel marketing.  We've also included our very popular article on transmedia storytellling in this new series.)  We think this new series is going to be well-received by the health marketing communications community.  We've got several articles in the series planned and developed, but we'd love to hear your ideas for what else we should cover.  Also, if you have resources we should refer to while developing the series, please include links to them in your answer.  We look forward to hearing your suggestions.