Is the "Who Owns Social Media" Debate a Waste of Time?

Asked by fjohnmar Tue Jul 27, 2010

A few weeks ago, I wrote a blog post arguing that the debate over who owns social media is  a colossal waste of time.  I suggested that "success requires sharing and collaboration, not silo building and turf wars."  I continued by saying: "if your organization is going to operate at social media speed, you need to focus on sharing information and insights. Hoarding knowledge and fighting turf wars is a waste of time and energy."

Answers: 2

Room for Debate: Is it Really Impossible to Measure the ROI of Social Media?

Asked by fjohnmar Tue Jul 20, 2010

We've heard it time and time again.  Some marketing experts argue that it is impossible to fully measure the ROI of social media using existing tools, tactics and technologies.  Yet, others argue otherwise. They suggest that tracking sales and behavior change back to a social media initiative is pretty easy -- if you know how to set things up.  What's your take?  Anyone can post a response, simply click the "Add New Answer" link below.

Answers: 3

Transparency in Health Social Media: What is it Good For?

Asked by fjohnmar Fri Feb 12, 2010

On February 12, we devoted one of the Path of the Blue Eye Project's Casual Conversation Webinars to the important, but difficult issue of transparency in social media.  It's expected that health organizations engage in transparent behaviors while using social media and beyond, but is this expectation realistic?  What does transparency mean to you?  What's your threshold for transparency? Let us know what you think.

Answers: 4

Few People Report Adverse Events via Social Media: Is this Bad for the Public's Health?

Asked by fjohnmar Fri Jan 29, 2010

In 2009, executives at the marketing firm Bridge Worldwide and analytics company Nielsen conducted an analysis of how long it would take a drug firm to find "reportable" adverse events (i.e., those that meet U.S. Food and Drug Administration (FDA) requirements). They concluded that "it takes a long time before a discussion with a reportable adverse event pops up."

Answers: 0

Ideas about helping community and rural hospitals with social media are welcome. For example, I am collecting useful links to send them in my e-news or I might do a webinar. I'm also getting a short survey ready. How else?

Asked by Jane Sherwin Fri Jan 15, 2010

Ideas about helping community and rural hospitals with social media are welcome. For example, I am collecting useful links to send them in my e-news or I might do a webinar. I'm also getting a short survey ready, and will distribute the results to them. Some of them--usually but not necessarily the largest ones--are all set with the basic tools. Others are gritting their teeth. Any white papers people can recommend, or good links? I value having this forum to work with--Thanks.

Answers: 5

Are *Regular* Patients Being Left Out of the Conversation Re: the FDA & Pharma Social Media Marketing?

Asked by fjohnmar Tue Dec 15, 2009

Last month, the U.S. Food and Drug Administration held a widely publicized public hearing focusing on the promotion of drugs and devices via social media.  

Can active patient social media users accurately represent the views of "real patients," or is their perspective skewed? On the other hand, are these individuals the most qualified to speak to these issues, as they are active consumers and developers of social media content? 

Answers: 2

Is there any worldwide association putting together all Social Media entrepreneurs?

Asked by angel189 Sun Dec 6, 2009

It is clear that we all are fostering and "walking a new path": Social Media in Healthcare, as a new and radical paradigm.

During 09 I have had the fortunate to meet many individuals sharing this common ground an looking forward to overcome the wall of the establishment - status quo in Healthcare communications.

I am joining social networks like this one, and participate in tweetups around the HCSM topic.

I wonder if it is time to give an step ahead and try to found a kind of SM global council. Together we will be stronger in pursuing our goal.

Answers: 1

Please Tell Us More About Yourself

Asked by fjohnmar Mon Aug 3, 2009

When you were invited or signed up to join Living the Path, we asked you to provide information on what motivated you to become part of this community.  Now's your chance to tell us more about who you are, why you're here and what you hope to gain from Living the Path.

Answers: 1