In 2009, executives at the marketing firm Bridge Worldwide and analytics company Nielsen conducted an analysis of how long it would take a drug firm to find "reportable" adverse events (i.e., those that meet U.S. Food and Drug Administration (FDA) requirements). They concluded that "it takes a long time before a discussion with a reportable adverse event pops up."

We're excited to announce the launch of a new resource we're developing focusing on advanced marketing and measurement techniques such as cross-channel marketing.  We've also included our very popular article on transmedia storytellling in this new series.)  We think this new series is going to be well-received by the health marketing communications community.  We've got several articles in the series planned and developed, but we'd love to hear your ideas for wh

Recently Yahoo's advertising research arm (in conjunction with Mindshare) published an interesting study examining how ethnic minorities view themselves online and how they would like marketers to promote products and services to them.

Hello Everyone: In late October, we hosted a Path of the Blue Eye event, unNiched(micro), focusing on the latest innovations in health marketing communications. Learn more about unNiched(micro) here: www.unniched.com. We had a full house at this successful event. I'm happy to report that a number of people who attended forged new connections and are currently planning or are in the midst of developing new and exciting collaborations.

For the past few years, the Path of the Blue Eye Project has enjoyed a productive and positive relationship with Mario Nacinovich, Editor-in-Chief of the Journal of Communication in Healthcare.

The Journal is a peer-reviewed professional journal analysing best practices and new thinking for healthcare executives, clinicians and managers in communicating with patients, staff, the public and media.

Earlier today, we published a summary of a new mobile resource produced by Google and a number of partners that I feel it is important to share with  our community.  It is called My Mobile Planet and for anyone looking for stats on how the global mobile landscape is shaping up, this is a must-ref

A few months ago Visible Technologies, a social media analytics firm, released a study examining the prevalence of drug side effect or adverse event conversations in social media content.  This research is important because many pharmaceutical companies have cited fears of adverse events as a major reason for not engaging more aggressively in social media marketing.

This looks very interesting.  Please feel free to apply or pass this on to someone you know.

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Internship Description

The Harmony Institute has a paid technology internship position for Spring 2012. The Institute seeks a technology intern to work in: data research and visualization, web and software development, and interaction design. The position requires a commitment of 2 days per week from January – May 2012.

Qualified applicants should have solid coding, technical architecture, and technology research experience.

Duties include:

Happy New Year and welcome to 2012! It's hard to believe but the Path of the Blue Eye Project is nearing its three year anniversary!  The Project has come a long way and we're seeking your input to help us evolve our efforts in 2012.  Please take a few minutes to complete our very brief online survey about the Project.  We look forward to receiving your feedback.

To complete the survey, please click here.

A Healthcare Marketing Agency in Manhattan is seeking to expand their staff with a full-time Project Coordinator. This is a challenging entry-level position with potential for rapidly increasing responsibility. The Project Coordinator's role is to support his/her Manager in the planning, development, and production of pharmaceutical marketing materials, training programs, and sales collateral. S/He will also interface across internal departments (graphics, content development) and have direct interaction with clients.

Last month, the U.S. Food and Drug Administration held a widely publicized public hearing focusing on the promotion of drugs and devices via social media.  

Can active patient social media users accurately represent the views of "real patients," or is their perspective skewed? On the other hand, are these individuals the most qualified to speak to these issues, as they are active consumers and developers of social media content? 

When you joined Living the Path you took a big step.  Clearly, gaining exposure to new ideas and engaging in deep and sustained learning is important to you.  Now's your chance to let us know what makes you unique.

Don't be shy.  Take a few minutes right now to tell us more about yourself. Where else do you hang out online? What keeps you up at night or gets you out of bed in the morning?

Share. We want to know what makes you tick.

Earlier this month on my Delta flight from the annual South by Southwest Interactive festival, I came across a public health message (produced on a napkin) by one of the airline's partners, Coca Cola.  It focused on Diet Coke's support of women's health and the U.S.